1. The development of acquaintance as an opportunity for service.
2. High ethical standards in business and professions, the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of their occupation as an opportunity to serve society.
3. The application of the ideal of service by every Rotarian to their personal, business, and community life.
4. The advancement of international understanding, good will and peace through a world fellowship of business and professional people united in the ideal of service.